Sustainability | SocietySocial Contribution Activities
- Our Approach / Basic Concept of Contributing to Society
- Structure
- Academic, Research and Education Activities
- Sports, Art and Culture Activities
- Environmental Conservation Activities
- Social Welfare and Local Community Service Activities
- Disaster Area Assistance
Our Approach / Basic Concept of Contributing to Society
As a corporate citizen, TDK recognizes the importance of coexisting with the community and, thinking about what we can do for society as a company, promotes various original social contribution activities.
Principle
Based on TDK's corporate motto of "Contribute to culture and industry through creativity," the TDK Group aspires to foster the development of a healthy and prosperous society by implementing various activities in which all TDK employees can feel committed and connected to the community.
Policy
The TDK Group will utilize its various resources (employees, products, capital, information, etc.) to globally implement proactive community activities - both alone and working alongside NPOs and NGOs - that contribute to the betterment of society in the areas of (1) academic, research, and education, (2) sports, art, and culture, (3) environmental conservation, and (4) social welfare and local community service activities.
Structure
In accordance with the above policy, TDK creates and implements plans for social contribution activities in various regions.
Academic, Research and Education Activities
TDK is willing to return the profits of its activities to
local communities by utilizing our accumulated product
technologies and human resources. Specifically, TDK wishes to
offer opportunities for young people who will lead the next
generation to acquire a wide range of knowledge, experiences,
and skills.
One specific example is the TDK Museum, which reopened in
October 2016. The museum introduces the history of TDK’s
products utilizing magnetic technology and its technologies
and also, as a new aspect, its efforts toward the future, the
aim being to support the science and technology studies of the
young people who will be the leaders of society in the next
generation. The museum also continuously conducts electronics
workshops.
Sports, Art and Culture Activities
TDK strives to be a company capable of bringing delight and
excitement to stakeholders. TDK provides support for inspirational
sports and art activities that uplift people's hearts.
Some specific examples are sponsorship since 2001 of the TDK
Orchestra Concerts—performances in Japan of world-renowned
orchestras from around the world—as well as Outreach Mini-Concerts
and Open Rehearsals for the musical education and development of
elementary and junior high school students and students of music
under the heading of the “TDK Rising Stars Lectures.”
In fiscal 2020, the global spread of Covid-19 prevented orchestras
from traveling to Japan, but thanks to the cooperation of the
London Symphony Orchestra (LSO), two musicians performing with LSO
joined the well-known Japanese composer Akira Senju to give an
interactive online lecture. Nearly 90% of participants, according
to a questionnaire, rated the program "excellent." TDK will
continue to support young people in their efforts to break new
ground and usher in a new future by creating opportunities for
them to expand their horizons through dialogues with world-class
musicians.
Environmental Conservation Activities
TDK is engaged in R&D activities to provide products that make
people's lives more convenient. But we also work earnestly on
various environmental conservation activities to contribute to a
symbiosis with the global environment.
One example from plants in the Akita region is the TDK Beech
Forest tree-planting event, which has been held every year since
2004. Even after the tree planting the trees are given fertilizer
as part of reforestation and beautification activities at various
sites.
In fiscal 2020, to prevent the spread of Covid-19, only staff
members carried out tree fertilizing, and limits were placed on
the number of people who could participate in tree planting.
Fertilizing trees in the TDK Beech Forest in June
The TDK Beech Forest tree planting activity in October
Social Welfare and Local Community Service Activities
TDK conducts its business activities on a global basis. We
endeavor to apply our resources in beneficial ways and provide
help to local communities to solve issues and bring about a better
society.
Going forward, we will conduct activities according to the needs
of people in individual locales.
Donation of 350 kg of warm clothing to people in need (China)
Donation of food to children and seniors (Brazil)
Disaster Area Assistance
Employees from the TDK Akita Kitakami Plant had participated in volunteer programs to support recovery operations in Iwate Prefecture each year since the 2011 Great East Japan Earthquake, but in fiscal 2020, these efforts were affected by movement restrictions due to Covid-19, so it was decided, regrettably, to suspend them. We hope to restart the programs when the pandemic situation eases.
