About TDK

Our Values

Corporate Motto

Contribute to culture and industry through creativity

Corporate Principles

“Vision” “Courage” “Trust”


Always take a new step forward with a vision in mind.
Creation and construction are not born without vision.


Always perform with courage.
Performing power is born by confronting contradiction and overcoming it.


Always try to build trust.
Trust is born from a spirit of honesty and service.

Corporate Vision

Vision 2035

The Corporate Vision, called Vision2035, explains TDK’s founding objectives and spirit, its past four major innovations, contributions utilizing its global resources, and efforts to implement the Corporate Motto. It indicates TDK’s vision―what TDK’s goals are and what it is aiming for―from past, present, and future perspectives and the direction in which the company should advance toward its 100th anniversary in 2035.
TDK was founded in 1935 from the vision and belief of the founder, who wanted to "commercialize ferrite, a made-in-Japan magnetic material, and contribute to the development of society."
TDK has made four major innovations of which it can be justly proud (ferrite material, magnetic tape, multilayer components, and magnetic heads) and has continued to create products that support social development.
Looking to the future, as a company consistently forging a path of innovation, TDK intends to continue contributing to the creation of customer value through the supply of high-quality products and services and by utilizing its diverse global management resources.
TDK will continue to steadily "Contribute to culture and industry through creativity" by earnestly addressing the theme of "revitalizing and protecting the global environment and creating a pleasant and safe society."

TDK Value

Category Value
Customer Focus
We have:
- Strong determination to contribute to our customers’ success
- Passion to be a trusted partner for our customers
We have:
- Deliver inspirational value by standing in the customer’s shoes
- Offer outstanding quality products, services and technology to satisfy our customers
We have:
- Culture to turn adverse challenges into chances to develop ourselves
- Strong determination to accomplish our business goals by overcoming adversity
Therefore we can:
- Accept challenges to make innovative breakthroughs and continue to create new value
- Lead our colleagues and collaborate as a team by sharing the same value
HR Development
We have:
- Aspiration to continuously improve ourselves
- Motivation to contribute to the advancement of society and growth of businesses
Therefore we can:
- Define clear vision/goals and drive ourselves to achieve them
- Support the development of our colleagues and build enthusiastic teams
We have:
- Global network with diverse culture
- Teams which respect each other and teamwork which encourages development
Therefore we can:
- Embrace different ideas and opinions
- Clearly express our opinions with sincerity through open discussions