About TDK
Corporate Branding Activities
Not Just Waiting for the Future to Come, But Attracting the Future Through Our Own Will and Effort
These words symbolize TDK’s aspirations as we have continued over the years to create new norms through encounters with various industries, including music, computers, automotive, and energy. From now on also, TDK will endeavor in various fields to build and change the future from small components.
The Sentiment Behind “Attracting Tomorrow”
The verb “attract” is used to describe how a magnet draws iron. It also has the meaning of captivating and fascinating people. On the strength of our magnetic technology, TDK has continued to create new techniques with the capacity to change the future. Rather than just waiting for the future to happen, we seek to attract it through our own will and effort. This is the sentiment behind TDK’s “Attracting Tomorrow” message.
Not Just Waiting for the Future to Come, But Attracting the Future Through Our Own Will and Effort
These words symbolize TDK’s aspirations as we have continued over the years to create new norms through encounters with various industries, including music, computers, automotive, and energy. From now on also, TDK will endeavor in various fields to build and change the future from small components.
The Sentiment Behind “Attracting Tomorrow”
The verb “attract” is used to describe how a magnet draws iron. It also has the meaning of captivating and fascinating people. On the strength of our magnetic technology, TDK has continued to create new techniques with the capacity to change the future. Rather than just waiting for the future to happen, we seek to attract it through our own will and effort. This is the sentiment behind TDK’s “Attracting Tomorrow” message.
With Our Technologies
Our Ideas for the Future
TDK engages in global corporate branding activities to introduce our proprietary technologies and products in seven markets aimed at attracting a happy future society. Please watch the short movie about how TDK’s technologies have constantly been attracting the future in all kinds of domains around the world.
With Athletes
World Athletics Championships
TDK has been sponsoring the World Athletics Championships since the inaugural event in Helsinki in 1983 as sponsor of the number bibs. The sponsorship reflects TDK’s eagerness to support athletes who are seeking to define their own futures through an unstinting commitment to attempt new records and personal improvements, a commitment that is in line with TDK’s own corporate stance of defining its future by using its unique expertise to contribute to society with new technologies. With an official partnership agreement effective until 2029, TDK will continue to promote official partner activities for the World Athletics Championships.
With Musicians
TDK Orchestra Concerts
TDK has been supporting performances in Japan of some of the world’s most distinguished orchestras since 2001 under the heading ‘TDK Orchestra Concerts.’ We are also doing ‘Outreach-Mini Concerts’ and ‘Special Rehearsals and Main Concert Invitations’ for the sake of ‘education’ and ‘training.’
These programs are original social contribution activities by TDK that, in line with our communication message ‘Attracting Tomorrow,’ provide young pioneers of a new future with opportunities to come in contact with true musical excellence.
With Youth
Rising Stars Clinic
The Rising Stars Clinic is an original social contribution activity of TDK that provides young people eager to open up a new future with the opportunity to meet top athletes and to experience the world’s foremost places of challenge at firsthand. TDK holds the clinics regularly in conjunction with World Athletics, which TDK sponsors as an official partner, tageting students interested in track and field athletics.
Rising Stars Lecture
TDK implements an original social contribution activity called the Rising Stars Lecture to support young people who are endeavoring, through their own efforts, to open up a new future for music. Through dialogue with internationally active musicians, these lectures inspire young people to further expand their potential.
Challenging for tomorrow
TDK supports enthusiastic science students! We engage in activities designed to show the young generation, the leaders of the future, the joy of monozukuri and to deepen their interest in science.