The TDK Story

For 90 years, TDK has created impact from within.

From the pioneering ferrite cores, to the cassette tapes that defined an era, to the cutting-edge devices, sensors and batteries powering digital transformation. Pushing for progress while boldly reinventing ourselves. ​

Our secret? Over 100,000 passionate people in innovative teams around the world. United by our Venture Spirit—a start-up mentality built on vision, courage and mutual trust. Empowered to pursue ‘better’ in everything we do.​

Today, our state-of-the-art technologies are woven into the fabric of everything, from smartphones and EVs to industrial applications and the AI ecosystem. A global innovation leader, driving transformation from within, at the core of modern life. ​

But we are not done yet.

As the world continues to transform, so will we. Bigger dreams, better technologies, smarter solutions. New ways to contribute to culture and industry through creativity.

On the path to the next transformation, leading the way towards a sustainable future.

TDK – In Everything, Better.

TDK

Watch the
"TDK - In Everything, Better"
movie
In Everything, Better

The New Visual Identity

concept

It is an evolution, where we keep the iconic TDK corporate mark (logo), while making the brand identity more dynamic and energetic.
The new gradient colors, rooted in the classic TDK Blue, symbolize TDK Transformation.
The “In” graphic system is inspired by the triangular form of the TDK “Diamond” symbol – an iconic element of the corporate mark. This design concept represents TDK being ‘In’ various applications, signifying the company’s ability to create impact from within.
At the core of the identity is our new corporate tagline “In Everything, Better”, reflecting our inner spirit and contribution to culture, industry, and society.

Watch the "TDK - In Everything, Better" movie

More about TDK

Discover TDK Around You

Look for TDK products enabling every life

Featured Stories

TDK's solutions for cutting edge technologies

Sustainability

TDK Group's Sustainable Future: Discover our ESG Initiatives

Careers

Find opportunities at TDK Group worldwide

Long-term Vision

Towards the realization of the Long-term Vision "TDK Transformation"