Sustainability | SocietySocial Contribution Activities
Our Approach
As a corporate citizen, TDK recognizes the importance of coexisting with the community and, thinking about what we can do for society as a company, promotes various original social contribution activities.
Principle
Based on TDK's corporate motto of "Contribute to culture and industry through creativity," the TDK Group aspires to foster the development of a healthy and prosperous society by implementing various activities in which all TDK employees can feel committed and connected to the community.
Policy
The TDK Group will utilize its various resources (employees, products, capital, information, etc.) to globally implement proactive community activities - both alone and working alongside NPOs and NGOs - that contribute to the betterment of society in the areas of (1) academic, research, and education, (2) sports, art, and culture, (3) environmental conservation, and (4) social welfare and local community service activities.
Initiatives
Academic, Research and Education Activities
TDK is willing to return the profits of its activities to local communities by utilizing our accumulated product technologies and human resources. Specifically, TDK wishes to offer opportunities for young people who will lead the next generation to acquire a wide range of knowledge, experiences, and skills.
One specific example is the TDK Museum, which reopened in October 2016. The museum introduces the history of TDK’s products utilizing magnetic technology and its technologies and also, as a new aspect, its efforts toward the future, the aim being to support the science and technology studies of the young people who will be the leaders of society in the next generation. The museum also continuously conducts electronics workshops and science on-site lessons in junior high schools and conducts programs that support joint education on- and off-site.
TDK Museum's Community Activities
Sports, Art and Culture Activities
Official Partnership with McLaren Racing
In 2024, TDK signed an official partnership agreement with McLaren Racing, Ltd. TDK and McLaren will be working together to make a technological contribution in the field of e-Mobility (xEV), which is helping to build a sustainable society in the future, and in the area of eSports, which brings people emotion and excitement.
TDK’s cutting-edge devices have been adopted for use in the Nissan e-4ORCE 05, the racing car used in the NEOM McLaren Formula E team, where it helps to make Formula E races inspiring and exciting. We are aiming to provide even more support for the development of e-mobility through our wide range of sensors, passive components, and DC-DC converters.
In the gaming field, we are working together with the McLaren Shadow F1 Sim Racing team, using TDK’s technology to contribute toward the evolution of gaming.
Providing Sponsorship for the World Athletics Championships
Aiming to be a company that continues to bring stakeholders inspiration and excitement, TDK provides support for sporting and cultural activities. We have been a sponsor of the World Athletics Championships ever since they were first held in 1983. In our Rising Stars program, which we launched in 2017, schoolchildren who are interested in athletics have the opportunity to meet top athletes, and to experience the venues where high-level international competitions take place. A total of 16 children took part in Rising Stars at the 2023 World Athletics Championships in Budapest, where they received coaching advice on how to run better from three leading athletes, were able to experience actually running round the relay race track, and were interviewed by the media.
Environmental Conservation Activities
TDK is engaged in R&D activities to provide products that make people's lives more convenient. But we also work earnestly on various environmental conservation activities to contribute to a symbiosis with the global environment.
One example is the TDK Beech Forest tree-planting event, as well as fertilization activities, that have been held every year since 2004 at factories in Akita Prefecture. To date, we have planted approximately 10,200 trees.
In June 2024, a total of 74 employees and family members took part in an activity to spread fertilizer to help the growth of beech tree saplings that had been planted the previous year. A tree-planting activity had been planned for October 2024, but unfortunately this had to be cancelled because of bad weather; a tree-planting activity will be held in 2025.
Social Welfare and Local Community Service Activities
TDK conducts its business activities on a global basis. We endeavor to apply TDK’s resources in beneficial ways and provide help to local communities to solve issues and bring about a better society.
Going forward, we will conduct activities according to the needs of people in individual locales.
Disaster Area Assistance
In 2024, following on from a similar activity held in the previous year, a group of 98 volunteers from TDK (of which 93 were new employees) took part in an activity to provide support for post-disaster recovery in the city of Kamaishi in Iwate Prefecture (which was severely affected by the Great East Japan Earthquake of 2011). After learning about environmental activities at a local lecture hall, the volunteers helped with weeding in rapeseed fields and spread netting to protect the crops from birds, as well as assisting with other measures to safeguard the crops from animal pests. The volunteers also viewed vehicles powered by biodiesel made from rapeseed oil, and took part in an educational tour of eco-houses that make effective use of solar power. Participating in this activity helped to strengthen the volunteers’ interest in environmental activities. Going forward, we intend to continue holding activities of this type.
