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TDK and Porsche Motorsport form a technology partnership
This collaboration is built on a shared belief in performance through innovation. Porsche Motorsport aligns seamlessly with TDK’s tagline, “In Everything, Better”, it embodies the company’s mission to contribute to societal transformation through the accumulation of advanced technologies — work behind the scenes to make things smarter, faster, and more efficient. Both partners are driven by a passion for excellence.
At the heart of this initiative is technological exchange. TDK’s expertise will help the Porsche 99X Electric and its next generation remain the most successful Formula E car on the grid, while also enabling the Porsche Coanda Esports Team to expand its top-level performance with their simulators.
Norbert Palanovics,
General Manager, Corporate Communications Group, Corporate Strategy HQ, TDK Corporation
In Everything, Better is more than a tagline—it reflects our belief that technology should always improve lives. Our technologies are woven into the fabric of everything, creating transformation from within—quietly, but powerfully. With Porsche Motorsport, we see an opportunity to make better performance a reality - on the racetrack, in Esports, and in everyday life.
Thomas Laudenbach,
Vice President Porsche Motorsport
At Porsche Motorsport, innovation and performance are at the heart of everything we do. Partnering with TDK, whose technologies play such an important role in electrification and mobility, strengthens our commitment to pushing limits and inspiring the next generation.
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