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TDK presents a prize money of USD 100,000 to A. Duplantis (Sweden) for the world record of Pole Vault at the 18th World Athletics Championships Oregon22

August 2, 2022

TDK Corporation (TSE:6762), as an official World Athletics Partner, presents a prize money of USD 100,000 under the "New World Record Award" program to Armand Duplantis, Sweden who won the gold medal setting a new world record of Pole Vault at the World Athletics Championships Oregon22 which took place in the United States for the first time. In the awarding ceremony that took place after the competition on July 24 (Sunday), Duplantis was presented with a replica check for USD 100,000 with TDK’s company name printed from World Athletics President (hereinafter the “WA”), Sebastian Coe.

TDK whose corporate motto is "Contribute to culture and industry through creativity" identifies with WA whose principle is "Contribute to society through expansion and development of the sport of athletics." TDK has been sponsoring the World Athletics Championships since the first championship games in Helsinki in 1983 as the official sponsor. Since 1997, TDK has held the right to sponsor a program named "New World Record Award" under which TDK offers a prize money of USD 100,000 for each new world record established in men's competition. TDK has given the New World Record Award 7 times in the past. The 8th award was won by Armand Duplantis, Sweden in the World Athletics Championships Oregon22.

TDK has supported the World Championships ever since the first event in Helsinki. TDK wishes to support those athletes who continue the endless challenge of breaking records and to back young athletes who endeavor to attract the future. It is, after all, the same DNA as that of TDK, which, on the basis of its strength in magnetic technology, has continued to create technologies that change the future. The young athletes are like the young employees of TDK seeking to change the future through technology. It is connected with "Attracting Tomorrow”, TDK‘s communication message.

TDK has concluded an official partner contract with WA until 2029,and will continue to support the World Athletics Championships.

About TDK Corporation

TDK Corporation is a world leader in electronic solutions for the smart society based in Tokyo, Japan. Built on a foundation of material sciences mastery, TDK welcomes societal transformation by resolutely remaining at the forefront of technological evolution and deliberately “Attracting Tomorrow.” It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK‘s comprehensive, innovation-driven portfolio features passive components such as ceramic, aluminum electrolytic and film capacitors, as well as magnetics, high-frequency, and piezo and protection devices. The product spectrum also includes sensors and sensor systems such as temperature and pressure, magnetic, and MEMS sensors. In addition, TDK provides power supplies and energy devices, magnetic heads and more. These products are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK focuses on demanding markets in automotive, industrial and consumer electronics, and information and communication technology. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America In fiscal 2022, TDK posted total sales of USD 15.6 billion and employed about 117,000 people worldwide.

Contacts for regional media

Contact Phone Mail
Ms. Aya TOHYAMA TDK Corporation
Tokyo, Japan
+81 3 6778-1055