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TDK to Brighten up New York's Times Square with Traditional Christmas Theme

Information contained in the news releases are current as of the date of the press announcement, but may be subject to change without prior notice.

December 5, 2011

TDK Corporation today announced that it will collaborate with Toshiba Corporation in creating a huge Christmas scene on their LED displays on One Times Square building in New York's Times Square.

The collaboration will feature a digital image of a 40-meter high festive Christmas tree almost 120 meters above the streets below. This traditional and much loved image will decorate the winter sky and set the mood for the Christmas and New Year season from December 5, 2011 to January 15, 2012.

Since 2001, TDK has utilized LED signage on the One Times Square Building to conduct various promotions designed to enhance its corporate brand. Last year, TDK's LED sign was completely redesigned in an effort to boost its brand image as an electronic components manufacturer. By linking the two companies' LED signage this year, TDK and Toshiba aim to complement the festive Christmas season atmosphere with a more dynamic display, while promoting their respective corporate brands.

Outline of TDK and Toshiba Times Square Christmas Illumination Collaboration

Date: December 5, 2011 to January 15, 2012
The Christmas tree display will run at 15 minute intervals.
Place: Toshiba's and TDK's LED displays on One Times Square, Times Square, New York

For further information, contact the Corporate Communications Dept.
Tel.: 81-3-6778-1055