Information contained in the news releases are current as of the date of the press announcement, but may be subject to change without prior notice.
TDK and Densei-Lambda Launch Unified Product Brand
Start collaboration with co-marketing activities to enhance power-supply business
March 27, 2006
TDK Corporation and Densei-Lambda KK will launch a unified brand, called TDK-Lambda, for power-supply products on April 1, 2006. As the first stage of the brand integration, the two companies will promote and market their products together.
The unified brand will cover AC-DC switching power supplies, DC-DC converters, DC-AC inverters, and power modules.
*Among these product groups, some existing products will keep current brand names.
TDK has been mainly focusing on products for consumer equipment while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda's strength lies in AC-DC switching power supplies and power modules, while TDK's advantage is in DC-DC converters and DC-AC inverters.
With the unified brand, the two companies will leverage their strength in sales, marketing, manufacturing, and product development. The two companies will enhance the power-supply business as TDK Group and provide comprehensive and broad solutions to the customers.
As the first initiative in their co-marketing activities, TDK and Densei-Lambda will co-exhibit their unified brand products and new products at the TDK-Lambda Booth at TECHNO-FRONTIER 2006, which will be held at the Makuhari Messe International Convention Complex in Japan on April 19-21.
The new unified brand logo
* Densei-Lambda has been a member of TDK Group since TDK's acquisition of its approx. 58% shares in October 2005.
For further information, contact the Corporate Communications Dept.