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TDK and Densei-Lambda Launch Unified Product Brand

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TDK and Densei-Lambda Launch Unified Product Brand

Start collaboration with co-marketing activities to enhance power-supply business


March 27, 2006

TDK Corporation and Densei-Lambda KK will launch a unified brand, called TDK-Lambda, for power-supply products on April 1, 2006. As the first stage of the brand integration, the two companies will promote and market their products together.

The unified brand will cover AC-DC switching power supplies, DC-DC converters, DC-AC inverters, and power modules.
  *Among these product groups, some existing products will keep current brand names.

TDK has been mainly focusing on products for consumer equipment while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda's strength lies in AC-DC switching power supplies and power modules, while TDK's advantage is in DC-DC converters and DC-AC inverters.

With the unified brand, the two companies will leverage their strength in sales, marketing, manufacturing, and product development. The two companies will enhance the power-supply business as TDK Group and provide comprehensive and broad solutions to the customers.

As the first initiative in their co-marketing activities, TDK and Densei-Lambda will co-exhibit their unified brand products and new products at the TDK-Lambda Booth at TECHNO-FRONTIER 2006, which will be held at the Makuhari Messe International Convention Complex in Japan on April 19-21.

The new unified brand logo

 

The new unified brand logo

* Densei-Lambda has been a member of TDK Group since TDK's acquisition of its approx. 58% shares in October 2005.


For further information, contact the Corporate Communications Dept.
Tel.: 81-3-6778-1055
E-mail: TDK.PR@tdk.com

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