TDK and Densei-Lambda Launch Unified Product Brand

Information contained in the news releases are current as of the date of the press announcement, but may be subject to change without prior notice.

TDK and Densei-Lambda Launch Unified Product Brand

Start collaboration with co-marketing activities to enhance power-supply business

March 27, 2006

TDK Corporation and Densei-Lambda KK will launch a unified brand, called TDK-Lambda, for power-supply products on April 1, 2006. As the first stage of the brand integration, the two companies will promote and market their products together.

The unified brand will cover AC-DC switching power supplies, DC-DC converters, DC-AC inverters, and power modules.
  *Among these product groups, some existing products will keep current brand names.

TDK has been mainly focusing on products for consumer equipment while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda's strength lies in AC-DC switching power supplies and power modules, while TDK's advantage is in DC-DC converters and DC-AC inverters.

With the unified brand, the two companies will leverage their strength in sales, marketing, manufacturing, and product development. The two companies will enhance the power-supply business as TDK Group and provide comprehensive and broad solutions to the customers.

As the first initiative in their co-marketing activities, TDK and Densei-Lambda will co-exhibit their unified brand products and new products at the TDK-Lambda Booth at TECHNO-FRONTIER 2006, which will be held at the Makuhari Messe International Convention Complex in Japan on April 19-21.

The new unified brand logo

* Densei-Lambda has been a member of TDK Group since TDK's acquisition of its approx. 58% shares in October 2005.

For further information, contact the Corporate Communications Dept.
Tel.: 81-3-6778-1055
E-mail: TDK.PR@tdk.com