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TDK to promote official partner activities at the 16th IAAF World Championships in Athletics

  • TDK will be playing its part in the thrilling competition among the world’s top athletes that is due to take place in London
TDK to promote official partner activities at the 16th IAAF World Championships in Athletics

Aug. 1, 2017

TDK Corporation is supporting the 16th IAAF World Championships in Athletics (hereinafter the “WCA”) that will be held from August 4 until August 13 in London, United Kingdom, as an official partner.

The WCA will be held principally at London Stadium, well known as the main stadium for the 2012 Summer Olympics. Given the popularity of track and field sports in Europe, the WCA are expected to draw considerable attention on each day.

During the event, approximately 2,000 elite top athletes from more than 200 countries, more than those who took part in the Olympics, will compete in 47 events. Past championships have seen many world records and thrilling dramas, and for athletes the WCA rank with the Olympics in significance. All over the world, TDK supports athletes who are challenging their personal limits.

1.TDK’s main sponsoring activities

  • Men’s bib sponsor (Display of the TDK logo on number bibs)
  • Support for new world records
    (TDK will present $100,000 to any male athlete, who sets a new world record)
  • Display of the TDK logo on the LED board installed at the 100-meter dash start line
  • Placement of LED-based advertising boards in the stadium
  • Placement of an in-field advertising board
  • Placement of advertising boards for road races (alongside the marathon and race-walk courses)
  • Showing of TDK brand images on the large screen in the stadium
  • Installation of a booth to introduce TDK at Hero Village, located on premises outside the stadium
  • Invitation of students in London to the stadium

2.Introduction to a TDK booth that will be set up specially in Hero Village

TDK will set up a booth to introduce the outline of TDK to the general public with a focus on the following exhibitions in Hero Village, an area in which sponsor companies will maintain their booths.

  • 9.58-second championship corner:
    A corner to offer visitors an opportunity to experience how far they can run in 9.58 seconds, the world record in the men’s 100-meter dash, using TDK’s in-house sensor technologies
  • Innovation table: Introducing TDK’s four major milestone technologies
  • Future town: A diorama of a future town as envisioned by TDK
  • Introduction of applications through VR:
    A VR-based presentation of how effectively TDK’s products are used in automobiles and smartphones

3.CSR activities related to the WCA

As a CSR activity related to the WCA in London, TDK held a track-and-field clinic workshop for local students at a middle school in London on July 10, inviting five renowned current and former athletes, including Colin Jackson (110-meter hurdles).
During the WCA, TDK will invite students to the stadium and offer them the chance to witness the outstanding performances of world-class athletes firsthand.

4.The WCA and TDK

TDK has been sponsoring the WCA since the inaugural event in Helsinki in 1983 as sponsor of the number bibs. The sponsorship reflects TDK’s eagerness to support athletes who are seeking to define their own futures through an unstinting commitment to attempt new records and personal improvements, a commitment that is in line with TDK’s own corporate stance of defining its future by using its unique expertise to contribute to society with new technologies. With an official IAA partnership agreement effective until 2019, TDK will continue to promote official partner activities for the IAAF World Championships in Athletics.

TDK will provide sponsorship for programs on EUROSPORTS, a sports TV program in Europe, and BS-TBS in Japan, respectively, in their broadcasting timeframes. In addition, it will share part of the dramatic athletics competition through a photo gallery on dedicated pages for the WCA set up on TDK’s website.

About TDK Corporation

TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes passive components, such as ceramic, aluminum electrolytic and film capacitors, ferrites and inductors, high-frequency products, and piezo and protection components, as well as sensors and sensor systems and power supplies. These products are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK's further main product groups include magnetic application products, energy devices, and flash memory application devices. TDK focuses on demanding markets in the areas of information and communication technology and automotive, industrial and consumer electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2017, TDK posted total sales of USD 10.5 billion and employed about 100,000 people worldwide.

Contacts for regional media

Japan Mr. Akira TESHIMA TDK Corporation
Tokyo, Japan
+813 6778-1055