Christmas Illumination and Other Video Attractions in New York's Times Square

• Christmas Illumination and Other Video Attractions in New York's Times Square

Dec. 8, 2015

Starting December 7 (local time), TDK Corporation, in collaboration with Toshiba Corporation and Dunkin’ Brand Group Inc. (DNKN), which operates Dunkin Donuts, is illuminating New York’s Times Square with a digital animation Christmas tree shining down from the uppermost screens of the One Times Square Building.

Coincidentally, TDK also celebrated its 80th anniversary on December 7. Just before the Christmas tree illumination was switched on, TDK showed an 80th anniversary commemorative video. It also launched new content on that day.

In cooperation with Toshiba and DNKN, TDK intends to continue using this opportunity to further promote awareness and understanding of its position as a global enterprise and to enhance its corporate brand.

• Christmas illumination
  The digital Christmas tree covers four screens rising about 120 meters above ground level, and the tree itself measures about 60 meters, making it the tallest digital tree in the world. The tree will appear on the Times Square screens every five minutes until January 13, 2016, enlivening the festive mood of the holiday season from the wintry sky.
• 80^th anniversary commemorative video
  The commemorative video contained a message of gratitude on the occasion of TDK’s 80th anniversary, which the company marked on December 7.
• New content
  Based on the concept of “Attracting Tomorrow,” which is the new communication message of TDK produced on the occasion of its 80th anniversary, the new video depicts TDK’s image as a company that “attracts the future by creating completely new things through encounters with different genres.”

About TDK Corporation

TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes electronic components, modules and systems* marketed under the product brands TDK and EPCOS, power supplies, magnetic application products as well as energy devices, flash memory application devices, and others. TDK focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2015, TDK posted total sales of USD 9.0 billion and employed about 88,000 people worldwide.

* The product portfolio includes ceramic, aluminum electrolytic and film capacitors, ferrites, inductors, high-frequency components such as surface acoustic wave (SAW) filter products and modules, piezo and protection components, and sensors.

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