TDK Helps Illuminate Times Square with Digital Christmas Tree

Dec. 19, 2014

TDK Corporation, in collaboration with Toshiba Corporation and Dunkin’ Brands Group Inc., which operates Dunkin Donuts, will light up a digital animation Christmas tree on the uppermost screens of One Times Square Building in Times Square, New York, from December 18 (local time).

As a result of the Dunkin’ Brands Group coming on board, this year the digital tree covers four screens rising about 120 meters above ground level, and the tree itself measures about 60 meters, making it the tallest digital tree in the world. The tree will appear on the screens every five minutes until January 13, 2015, shining down from the winter sky to brighten the holiday mood.

In cooperation with Toshiba and the Dunkin’ Brands Group, TDK intends to continue using this opportunity to further enhance its corporate image as a global enterprise.

About TDK Corporation

TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes electronic components, modules and systems* marketed under the product brands TDK and EPCOS, power supplies, magnetic application products as well as energy devices, flash memory application devices, and others. TDK focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2014, TDK posted total sales of USD 9.6 billion and employed about 83,000 people worldwide.

• * The product portfolio includes ceramic, aluminum electrolytic and film capacitors, ferrites, inductors, high-frequency components such as surface acoustic wave (SAW) filter products and modules, piezo and protection components, and sensors.

Contact for media