TDK Executives Highlight Innovation and Commitment to China’s Market in EEFocus Interview

Jul. 11, 2025

TDK’s leadership team recently sat down with EEFocus, one of China’s largest electronic engineering media platforms, to discuss the company’s innovation strategy and its expanding role in the Chinese market. The interview, which reached EEFocus’s audience of 3 million active electronic engineers, featured Ludger Trockel, Corporate Officer and CSO of the Electronic Components Business Company (ECBC); Dr. Yasushi Enokido, General Manager of the Advanced Products Development Center, Technology & Intellectual Property HQ; and Grace Wang, President & CEO of the Greater China Sales Business Group.

During the interview, TDK executives highlighted the company’s ongoing investment in advanced, forward-looking technology development. “We are striving for a lot of innovation,” said Mr. Trockel. In order to be competitive, besides a global manufacturing footprint, a global innovation platform where to look at, where to focus on, TDK is also teaming up with McLaren for Formula E car and investing in innovation programs inside the company.

The discussion also focused on TDK’s integrated approach to leveraging international expertise and efforts to make contribution to societal sustainability. Dr. Enokido noted, through collaboration with different departments such as CMI and TDK ventures, at the company-wide level, we analyze and determine which direction offers the most potential for us to grow and make an impact. Our business activities themselves are helping transform our society toward more sustainable development, not only in leveraging sustainable materials but also enabling the manufacturing of more energy efficient devices.

Grace Wang provided an executive perspective on the Chinese market, reaffirming TDK’s long-term commitment to the region. We are investing in resources especially in technical setup and using TDK united approach to better serve customers and to engage in more direct R&D discussions and help define products right here, she explained.

The interview reinforced TDK’s position as a technology leader and trusted partner in China’s dynamic electronics sector. The coverage is expected to further enhance TDK’s brand visibility and reputation among China’s engineering community.