News Center | Press Release

Rollout of New Exhibit Content to Celebrate the One Year Anniversary of the TDK Museum Renewal

A year has passed since the reopening of the TDK Museum, a facility that introduces TDK’s history and future initiatives and supports science and technology learning.
The museum welcomes more than 30,000 visitors annually and is putting new content on display

October 6, 2017

TDK Corporation announces that it will rollout new content for a limited time starting October 7 to celebrate the one-year anniversary since the TDK Museum opened after renewal in October 2016.

TDK opened the TDK History Museum in 2005 in commemoration of TDK’s 70th anniversary. In 2016, to coincide with TDK’s 80th anniversary, the museum underwent a complete renewal and reopened under a new name as the TDK Museum. As well as introducing the history of TDK’s products and technologies with a focus on magnetism and its future initiatives, the museum is also a site playing an active role in supporting science and technology learning for the young people who will build the society of tomorrow. The TDK Museum welcomes more than 30,000 visitors each year.

To celebrate the one-year anniversary since the reopening of the TDK Museum, for a limited time content that even enjoyed a favorable reception at the IAAF World Championships in London will be put on display, allowing visitors to experience TDK’s products and technologies in an easy-to-understand and accessible way. We will also revamp some of our permanent exhibits to offer an enhanced experience.

An outline of the content is as follows.

1. 9.58-second Championship^*

9.58-second Championship(image)

Details:	A corner to offer visitors an opportunity to experience how far they can run in 9.58 seconds, the world record in the men’s 100-meter dash, using TDK’s in-house sensor technologies while experiencing immersive video. After going through the experience, visitors can freely take a commemorative photo that can be uploaded to social media.
Running Period:	One month from October 7, 2017
Area:	Future Zone

2. Introduction of applications through VR (Virtual Reality)^*

Details:	Powerful video is shown in VR to show how TDK products are playing a role in cars and smartphones
Running Period:	One year from October 7, 2017
Area:	History Zone

3.Interactive Magnetic Field Theater by teamLab

Aurora

Details:	The ultra-technologist group teamLab, which is making an impact around the world, collaborates with TDK with upgraded aurora video in an experience-oriented theater that visualizes magnetic fields
Running Period:	On permanent display from October 7, 2017
Area:	Future Zone

4.Predict Your Future

Exhibition of future expectations

Details:	Across three themes including the question, “what do you think cars will be like in the year 2035,” in this area visitors are invited to freely make predictions about the future and put them on display. Pick out unique creations and carefully selected ideas and show them on the touch panel monitor
Running Period:	Permanent exhibit from October 7, 2017
Area:	Future Zone

^*TDK sponsored the 16th IAAF World Championships held in London from August 4 to 13 as an official partner. This is the same content that was exhibited at a special booth TDK set up at the Hero Village during the championships. Note that the exhibition period may be extended.

About the TDK Museum

Opened in 2005 in commemoration of TDK’s 70th anniversary, the TDK History Museum was constructed to introduce the history of Monozukuri craftsmanship at TDK. To coincide with TDK’s 80th anniversary, the museum underwent a complete renewal and was renamed the TDK Museum.
Through videos and practical demonstrations, the museum introduces how TDK’s products and technologies, centered on our strength in ferrite and “magnetism”, have played a role in the evolution of society and how TDK will be involved in the coming future society in an easy-to-understand, enjoyable, and experiential manner.

Location:	Gashomen-15 Hirasawa, Nikaho-shi, Akita-ken, 018-0402 Japan
TEL:	+81-(0)184-35-6580
FAX:	+81-(0)184-35-6853
Directions:	About 10 minutes’ walk from JR Nikaho Station
Opening hours:	10 a.m. to 6 p.m.
Closing days:	Every Monday (or the following day if Monday is a national holiday) and days designated by the museum.
Admission:	Free of charge (groups admitted by prior reservation)
Website:	http://www.tdk.co.jp/museum/

About TDK Corporation

TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes passive components, such as ceramic, aluminum electrolytic and film capacitors, ferrites and inductors, high-frequency products, and piezo and protection components, as well as sensors and sensor systems and power supplies. These products are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK's further main product groups include magnetic application products, energy devices, and flash memory application devices. TDK focuses on demanding markets in the areas of information and communication technology and automotive, industrial and consumer electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2017, TDK posted total sales of USD 10.5 billion and employed about 100,000 people worldwide.