Driving
Transformation for Performance and
Passion within
TDK and the NEOM McLaren Formula E Team have come together in a partnership that combines cutting-edge technology with a passion for performance. This global collaboration positions TDK at the heart of the NEOM McLaren Formula E Team, pushing the boundaries engineering excellence.
From the track to the road, TDK’s innovative solutions are playing a part in advancing the world’s shift toward sustainable mobility. Together, we are driving transformation.
Innovation. Passion. Performance.
Driving transformation for performance and passion within.
“TDK and McLaren Racing are two brands always looking to push boundaries with innovation in technology. We are delighted that this partnership will help further accelerate both our journeys by sharing insights and learnings from both the motorsport and automotive worlds. We look forward to going racing together in both the upcoming Formula E season as well as with our F1 Sim Racing Team.”
Zak Brown, CEO McLaren Racing
“Partnering with the innovative McLaren team, we aim to advance our technology for EV and gaming and contribute more to society. I look forward to TDK engineers collaborating with McLaren experts to explore new technologies. I believe this partnership will drive sustainable societal transformation and strengthen TDK’s global technology leadership. TDK will continue to innovate and contribute to society.”
Noboru Saito,President and CEO TDK Corporation
Hear from NEOM McLaren Formula E Team Principal Ian James
WATCH NOW
sam bird
Driver, NEOM McLaren
Formula E Team
Taylor Barnard
Driver, NEOM McLaren
Formula E Team
More about our partnership
TDK’s advanced technologies are not just embedded in products we use every day but are now empowering the NEOM McLaren Formula E Team from within.
As part of broader “TDK Transformation,” this partnership solidifies its position as a global leader and passionate enabler of technology and innovation.
This partnership is founded on the shared values and vision of both companies, representing a mutual determination to combine their technological expertise and build a high-performance future through the cutting-edge electric vehicle (EV) motorsport platform of Formula E, and ever-growing esports field. As a technology partner, TDK are using motorsport and racing as a testbed to advance technologies that could help shape the future of EV, gaming and beyond.
By combining the expertise of McLaren Racing and TDK, the partners aim to drive advancements in EV and gaming through cutting-edge technologies. By learning from each other's innovations and continuously pushing the boundaries, this partnership will unlock new possibilities in both industries.
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