Attracting Truck
The Attracting Truck Heads to Oregon
For the 18th World Athletic Championships, scheduled to be held in Eugene, Oregon in the United States starting on July 15, 2022, TDK created a truck with a design that features the TDK corporate logo and illustrations of spirited athletes.
The truck is publicizing the TDK brand as it heads toward the stadium where the Championships will be held.
ROUTE
The truck began its journey in San Diego, located at the southern portion of the U.S. West Coast.
Its destination is Eugene, Oregon, approximately 1,600 km to the north. During its journey, the truck is conducting TDK brand promotions and shooting road movies.
The truck is also stopping at TDK-Lambda Americas, Headway Technologies, and InvenSense, TDK Group companies where events are being held.
ROUTE
The truck began its journey in San Diego, located at the southern portion of the U.S. West Coast.
Its destination is Eugene, Oregon, approximately 1,600 km to the north. During its journey, the truck is conducting TDK brand promotions and shooting road movies.
The truck is also stopping at TDK-Lambda Americas, Headway Technologies, and InvenSense, TDK Group companies where events are being held.
GOAL
The truck is scheduled to arrive in Eugene around the opening day of the Championships.
The truck will be on display in front of the Hayward Field, the main stadium for the World Athletics Championships. Through the spectators gathering at the venue as well as media around the world, the truck will publicize TDK’s support for the Championships as a main sponsor.
Images and movies of the truck’s travels will be posted on social media from time to time, so be sure to take a look.
About TDK
TDK is a comprehensive electronic components manufacturer founded in 1935 to commercialize ferrite, an electromagnetic material.
TDK has been an Official Partner of World Athletics Championships since the first competition held in Helsinki in 1983.
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