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TDK to Unveil Giant Billboard at Munich Airport

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TDK to Unveil Giant Billboard at Munich Airport

September 30, 2010

TDK Corporation, headquartered in Tokyo, Japan, will unveil a brand-new (giant) billboard at Munich Airport on October 1, its first ever corporate billboard in Germany as a global electronic component maker. The new billboard will be located prominently at the boarding gate of Terminal 2. The Munich initiative follows the high-tech renewal of the LED billboard in London's Piccadilly Circus, completed in August 2010.

By placing the new billboard in Germany, TDK aims to strengthen its [outdoor] advertising in Europe and further enhance its reputation as a leading global manufacturer of electronic materials and components as part of TDK's overall global brand strategy.

The billboard at Munich Airport will feature two messages which were created for this occasion; "Powered by Creativity" shows TDK's consistent focus on creativity and "TDK. The electronic components company." indicates the company positioning. The billboard is designed to portray the value of creativity, the core source of TDK's high technology and strong competing power. The man shown on the billboard presents a successful business person who continues to stretch the boundaries with his creativity, surviving fierce competition.

TDK has the largest share of the global HDD magnetic head market and also is a leading global manufacturer of switching power supplies, ferrites, inductors and more. Through its global marketing projects, TDK hopes to increase awareness of its global marketing activities, and thereby develop and enhance its global image as a state-of-the-art electronic components manufacturer.

Additional Information 1: About TDK

TDK is a leading global electronic components company based in Japan with more than 80,000 employees. It was established in 1935 to commercialize ferrite, a key material for electronics and magnetic products. In the past, TDK famously developed a strong reputation for its product range of top-quality recording media, such as audio cassette tapes and video tapes. Today, TDK delivers innovative electronic components that are tuned precisely to customers' needs. In doing so, it leverages a combination of know-how and process technology refined over years of specialization in electronic materials.

Munich-headquartered EPCOS AG is a consolidated subsidiary of TDK.

Additional Information 2: About the Billboard

Place: Munich Franz Josef Strauss Airport (Munich Airport) Terminal 2, Level 4, Boarding Gate
Size: Width 8.2 meters, height 1.8 meters.
Period: October 1, 2010-September 30, 2011

For further information, contact Mr. Kogure in the Corporate Communications Dept.
Tel.: 81-3-6778-1055