World Athletics Championships Special Exhibition

This has ended.

The 9.58 Challenge is on again this year!
Give it a try, even if it’s your first time!

  • 9.58Challenge

    The 9.58-Second Challenge, a traveling exhibit held at the TDK Museum and other sites during the 2017 World Athletics Championships in London will be restored and held once again for a limited time. Will you take on the challenge of breaking the 9.58-second world record in the 100 m race?

    Try to break the world record!
    Anyone who can run the 100 m in 9.58 seconds or less will receive a giveaway!

    The band-type wearable devices that participants will wrap around their ankles for this attraction uses a TDK sensor (the MPU-9250 9-axis sensor) that can detect motion. Based on the motion of the sensor, the number of steps taken by a user is counted, and competitors run on-screen.

  • Life-size start board on display
    Life-size start board on display

    The start board is a life-size (approximately 9 m × 2 m) recreation of the LED board used at the World Athletics Championships (the illuminated board located behind the starting line of the 100 m race). You can get a sense of its massive size from up close.

After running 100 meters,
exercise your mind next!

A challenge from the TDK Museum’s mascots Reki-chan and Mira-kun
New questions on the SDGs in the Reki-Mira Quiz: Time Challenge!
See if you can answer them correctly.

TDK and the World Athletics Championships

The World Athletics Championships is an event where the world’s leading athletes compete to determine the world’s best.
TDK has supported the World Athletics Championships as an official sponsor since the first games were held in Helsinki in 1983.

TDK has done this because we want to support athletes who continuously challenge records and themselves and are opening up the future and because they share something in common with TDK’s commitment as a company that contributes to society by creating original technology that will create a brighter future.
TDK will continue to serve as an official sponsor at least until 2029.