Sustainability | Society

Customer Satisfaction

Our Approach

CS (Customer Satisfaction) Activities Related to Electronic Components

TDK supplies electronic components as a flagship product line not only to electronic device set manufacturers directly linked to end consumers, but also to electronic assembly manufacturers and component manufacturers. In doing so, TDK makes every effort to ensure customer satisfaction (CS), through the three avenues as follows, and strives to achieve general satisfaction, encompassing quality, cost, delivery, technical supports and services, in order to become the company of choice for potential customers.

  • Supplier evaluation information, whereby our business customers evaluate TDK products
  • Product-related complaint information from our customers
  • CS evaluation, whereby sales staff members evaluate TDK products from a customer's point of view

Supplier evaluation information

TDK obtains the results of supplier evaluations as completed by its customers. The evaluation ranks the different levels of customer satisfaction, with an "A" indicating that the customer is fully satisfied. TDK keeps track of changes in the percentage regarding the A rank, and passes this information to the relevant division responsible to improve CS.

Product-related complaints

TDK maintains a database of product-related complaints filed by customers around the world. Information is sent online to the involved departments without delay, so that swift action can be taken to improve CS.
In addition, this system is designed to automatically send significant complaints to top management.

CS evaluation

In order to become the supplier of choice for our customers, our sales staff members make sure that they understand the needs of our customers. TDK makes every effort to improve CS by quickly understanding the details of customer complaints, and providing feedback to the relevant divisions so that they may take necessary remedial action.

Customer Recognition of TDK Quality

Received the 2018 Suppliers Special Contribution Award from ROHM Semiconductor

TDK received the 2018 Supplier Special Contribution Award from ROHM Semiconductor.
Reliable deliveries of automotive multilayer ceramic chip capacitors contributed to stable production, and TDK’s responses to delivery deadlines in particular were highly recognized, leading to this award.
We will create detailed production plans based on requirement information and strive to undertake sales activities that please customers in order to contribute to the expansion of the automotive business.

Received the 2018 Suppliers Special Contribution Award from ROHM Semiconductor