CSR Activities | CSR Philosophy

Corporate Philosophy and CSR

Corporate Philosophy

TDK's corporate motto of "contributing to culture and industry through creativity" reflects the spirit of the company's founder and first president, Kenzo Saito who achieved the commercialization of ferrite. Together with the corporate principles of Vision, Courage, and Trust, this expresses our management philosophy in a nutshell.

Corporate Philosophy

Corporate Vision and "TDK Value" Guidelines Established With a View Towards 100-Year Anniversary

For a company to grow and thrive, it is necessary to grasp the spirit of the times and have the ability to adapt its stance, while remaining always true to its underlying principles and the company's philosophy.
In 2015, TDK celebrates the 80th anniversary of its founding, and a new Corporate Vision along with a set of Action Guidelines have been formulated for this occasion. These platforms outline a path for the company to follow as it heads towards its 100-year milestone in 2035. They define in concrete terms how to put the management philosophy into practice.
The Corporate Vision summarizes the founding spirit of the company, the four major innovations of the past, the contribution to utilizing global resources, and the stance towards the corporate motto. While illuminating the TDK vision from the viewpoints of the past, the present, and the future, the vision also draws up the picture of the company that TDK aims to be as we move towards our 100th anniversary.
The "TDK Value" guidelines comprise four categories that describe a concrete outlook for the future, evolving from the foundation and the company culture that TDK has built up over the years. The platforms will be shared and put into practice by all members of the TDK Group.

Corporate Vision -Vision2035-

TDK was founded in 1935, based on the founder's vision and belief - "contribute to the advancement of the society through the commercial production of ferrite, a magnetic material which originates from Japan".
TDK achieved four world-class innovations including "ferrite, magnetic tape, multilayer materials, magnetic heads", and has been offering products to support the advancement of the society.
TDK will continue to strive to achieve further innovation and create value for customers through the delivery of outstanding quality products and services, by utilizing the diverse global resources.
Based on TDK's corporate motto, TDK will continue to "contribute to culture and industry through creativity", by revitalizing and protecting the global environment and creating a pleasant and safe society.

TDK Value

Category Value
Customer Focus We have;
-Strong determination to contribute to our customers’ success
-Passion to be a trusted partner for our customers
Therefore we can;
-Deliver inspirational value by standing in the customer’s shoes
-Offer outstanding quality products, services and technology to satisfy our customers
Challenge We have;
-Culture to turn adverse challenges into chances to develop ourselves
-Strong determination to accomplish our business goals by overcoming adversity
Therefore we can;
-Accept challenges to make innovative breakthroughs and continue to create new value
-Lead our colleagues and collaborate as a team by sharing the same value
HR Development We have;
- Aspiration to continuously improve ourselves
- Motivation to contribute to the advancement of society and growth of businesses
Therefore we can;
- Define clear vision/goals and drive ourselves to achieve them
- Support the development of our colleagues and build enthusiastic teams
Diversity We have;
- Global network with diverse culture
- Teams which respect each other and teamwork which encourages development
Therefore we can;
- Embrace different ideas and opinions
- Clearly express our opinions with sincerity through open discussions

The TDK Group’s Behavior Guidelines: TDK Code of Conduct

The TDK Code of Conduct stipulates specific behavior guidelines so that the TDK Group and all of its directors and employees comply with the requisite laws, ordinances and social norms. The code was revised in August 2016 following clarification of relations with TDK’s managerial philosophy and the specific content of corporate standards of business conduct. Furthermore, the TDK Group has compiled the Corporate Charter of Business Behavior outlining the universal matters that should be practiced commonly by the Group.

Linkage between TDK Group CSR and the Corporate Philosophy

The TDK Group’s approach to CSR is based on the practice of the TDK corporate motto and thorough implementation of corporate ethics. Recognizing that TDK is a social entity supported by stakeholders, such as customers, suppliers, employees, shareholders, investors, and local communities, we promote CSR activities through our business activities on the basis of the TDK Code of Conduct and maintain communication with these stakeholders. By carrying out the TDK corporate motto, we increase corporate value, and subsequently contribute to continuous business development and the creation of a sustainable society.

A Society Created through CSR Undertaken in Bussiness Activities

Our society is facing various issues.
The TDK Group seeks to solve social issues through business activities based on our corporate principles.

Creating Society by CSR through Business
Population of people aged 60 years and older (2050) 2 billion people