About TDK | Corporate Branding Activities

World Athletics Championships

TDK has been sponsoring the World Athletics Championships since the inaugural event in Helsinki in 1983 as sponsor of the number bibs. The sponsorship reflects TDK’s eagerness to support athletes who are seeking to define their own futures through an unstinting commitment to attempt new records and personal improvements, a commitment that is in line with TDK’s own corporate stance of defining its future by using its unique expertise to contribute to society with new technologies. With an official IAAF partnership agreement effective until 2019, TDK will continue to promote official partner activities for the World Athletics Championships.